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Jordan DiPietro
Jordan DiPietro

Former CEO of The Hustle and Hampton. Founder coach, advisor, and creator of Hiring OS.

Two of Your Five Bets Will Miss — Plus: My Planning Template, Why Planning Sucks, and Lil’ Bets

Nov 12, 2026

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4 min read

Two of Your Five Bets Will Miss — Plus: My Planning Template, Why Planning Sucks, and Lil’ Bets

This week: budgeting for the misses, four execs on planning, Khosla’s if/then playbook, and a book that became an office joke

Jordan DiPietro
Jordan DiPietro
Don’t Skip This Planning Step — Plus: The Budget Trap, a Strategy Masterclass, and Five Bios in Disguise

Nov 5, 2026

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5 min read

Don’t Skip This Planning Step — Plus: The Budget Trap, a Strategy Masterclass, and Five Bios in Disguise

This week: the piece of annual planning almost every founder skips, a gut check for your 2027 plan, an 80-minute strategy masterclass, and the business bios I’d read before your offsite

Jordan DiPietro
Jordan DiPietro
 The SDR Agency Trap — Plus: Thinking Bigger, the AI Mind Virus, and Shane Gillis vs. Danny McBride

Oct 29, 2026

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5 min read

The SDR Agency Trap — Plus: Thinking Bigger, the AI Mind Virus, and Shane Gillis vs. Danny McBride

This week: why most SDR agencies flop, Paul Graham’s best question, an AI mind virus, and dueling weathermen

Jordan DiPietro
Jordan DiPietro
Salaries of the Player-Coach — Plus: Berkshire’s Surprise Bet, the Top 100 AI Apps, and a Project of Your Own

Oct 22, 2026

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7 min read

Salaries of the Player-Coach — Plus: Berkshire’s Surprise Bet, the Top 100 AI Apps, and a Project of Your Own

This week: what senior leaders really cost, Buffett’s unusual software bet, who’s winning consumer AI, and skating vs. walking

Jordan DiPietro
Jordan DiPietro
AI Washing Layoffs — Plus: 30-Day Paid Ads Rebuild, Moats (again), and Swag Getting Cool (again)

Oct 15, 2026

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4 min read

AI Washing Layoffs — Plus: 30-Day Paid Ads Rebuild, Moats (again), and Swag Getting Cool (again)

This week: the real reasons companies cut, how to rebuild paid ads fast, “hard to do” vs. “hard to get,” and the merch nobody can buy

Jordan DiPietro
Jordan DiPietro
Don't Hire People Who Love Their Work — Plus: Customer Interviews, Bill Ackman, and London Falling

Oct 8, 2026

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4 min read

Don't Hire People Who Love Their Work — Plus: Customer Interviews, Bill Ackman, and London Falling

This week: the one trait to hire for in the AI era, the right way to talk to customers, Ackman's hospital-room story, and a true-crime page-turner

Jordan DiPietro
Jordan DiPietro
Nobody Will Care as Much As You Do — Plus: The Hardest Hire to Make and Jensen Huang on AI Alarmism

Oct 1, 2026

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4 min read

Nobody Will Care as Much As You Do — Plus: The Hardest Hire to Make and Jensen Huang on AI Alarmism

This week: what replaces you when you can't be in every meeting, why buyers balk at AI pricing, staying close to the work, and Jensen Huang on AI alarmism

Jordan DiPietro
Jordan DiPietro
You Were the Operating System: How to Stop Being the Bottleneck as Your Company Grows

Sep 29, 2026

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11 min read

You Were the Operating System: How to Stop Being the Bottleneck as Your Company Grows

Direction, visibility, accountability, and cadence: the four systems that take over once the company outgrows you.

Jordan DiPietro
Jordan DiPietro
Two Days, Eight Execs, Everyone Ranked — Plus: AI-Proof Sales, Blankfein's Memoir, and Why Payday Is Dangerous

Sep 24, 2026

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4 min read

Two Days, Eight Execs, Everyone Ranked — Plus: AI-Proof Sales, Blankfein's Memoir, and Why Payday Is Dangerous

This week: the exec-room ritual GM and Meta are missing, what AI can't do in a sales call, and the line about success you'll want to steal

Jordan DiPietro
Jordan DiPietro
One Job, 100 Fake Applicants — Plus: Zuck Domination, the AI Trust Rule, and Why Flying Sucks

Sep 17, 2026

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4 min read

One Job, 100 Fake Applicants — Plus: Zuck Domination, the AI Trust Rule, and Why Flying Sucks

This week: the three things a bot still can't fake, a 30-minute Zuck profile, and a rule for when to trust AI

Jordan DiPietro
Jordan DiPietro
How to Lose $224 Billion Without Doing Anything Dumb — Plus: offline brand inspo, a full agent stack, and quiet PMF erosion

Sep 10, 2026

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5 min read

How to Lose $224 Billion Without Doing Anything Dumb — Plus: offline brand inspo, a full agent stack, and quiet PMF erosion

This week: what actually killed Nike, touching grass for brand ideas, one rep's entire bot setup, and how PMF slips away

Jordan DiPietro
Jordan DiPietro
Hire the Kids for God's Sake — Plus: the 20-deal sales test, Ozempic's grocery effect, and the consumer trade-down

Sep 3, 2026

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5 min read

Hire the Kids for God's Sake — Plus: the 20-deal sales test, Ozempic's grocery effect, and the consumer trade-down

This week: the entry-level job is collapsing and why that's your hiring edge, a 20-deal sales gut-check, the great consumer trade-down, and how Ozempic is shrinking the grocery bill

Jordan DiPietro
Jordan DiPietro
Is Writing a Boomer Move? — Plus: my open-rate disaster, Lovable's design bet, and a million AI slop reports

Aug 27, 2026

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5 min read

Is Writing a Boomer Move? — Plus: my open-rate disaster, Lovable's design bet, and a million AI slop reports

This week: why the format of your team updates matters more than you think, Lovable's design playbook, Hiten Shah on taste, and LinkedIn's slop button

Jordan DiPietro
Jordan DiPietro
What's Your Company's MPH? — Plus: Obama's summer reads, Buffett's newspaper test, and the risky career call

Aug 20, 2026

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4 min read

What's Your Company's MPH? — Plus: Obama's summer reads, Buffett's newspaper test, and the risky career call

This week: how CEOs actually build urgency, Obama's summer list, Buffett's integrity filter, and the job you weren't supposed to take

Jordan DiPietro
Jordan DiPietro
Airtable Sold for 89% Off. That's Good News for You — Plus: AI pricing and heat-seeking missiles.

Aug 13, 2026

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4 min read

Airtable Sold for 89% Off. That's Good News for You — Plus: AI pricing and heat-seeking missiles.

This week: what Airtable's fire sale actually means for profitable founders, the internet running out of training data, the hire who hunts pain, and how to price in the AI age.

Jordan DiPietro
Jordan DiPietro
Is AI Going to Recommend You? — Plus: death of the follower, WFH, and superintelligence

Aug 6, 2026

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5 min read

Is AI Going to Recommend You? — Plus: death of the follower, WFH, and superintelligence

This week: the gap between AI knowing you and AI recommending you, the death of the follower, and the WFH data is finally in.

Jordan DiPietro
Jordan DiPietro

Business

CEO Coaching for Bootstrapped Founders Doing $5M–$50M

Aug 4, 2026

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6 min read

CEO Coaching for Bootstrapped Founders Doing $5M–$50M

A coach for profitable, founder-owned companies, not venture-backed startups burning toward a Series B.

Jordan DiPietro
Jordan DiPietro
When to Hire a COO (and Why It's Usually Later Than You Think)

Aug 3, 2026

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8 min read

When to Hire a COO (and Why It's Usually Later Than You Think)

Most founders reach for a COO to escape operational chaos. That's the wrong reason. When to hire a COO, what it costs, and the ladder to climb first.

Jordan DiPietro
Jordan DiPietro
How to Hire a Salesperson Who Can Actually Sell (Not Just Interview Well)

Aug 3, 2026

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6 min read

How to Hire a Salesperson Who Can Actually Sell (Not Just Interview Well)

Salespeople are professionally good at interviews. That's the trap. The founder's system for hiring a salesperson who can actually sell. Free frameworks.

Jordan DiPietro
Jordan DiPietro
How to Hire Employees for a Small Business: The Founder's System

Aug 3, 2026

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6 min read

How to Hire Employees for a Small Business: The Founder's System

How to hire employees for a small business when referrals keep failing you: sourcing, the 3-minute video filter, work samples, and scorecards. Free system.

Jordan DiPietro
Jordan DiPietro
How to Hire Your First Employee (Without a Recruiter)

Aug 3, 2026

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6 min read

How to Hire Your First Employee (Without a Recruiter)

The complete sequence for hiring your first employee: role definition, legal setup, interviews, and offer. No recruiter, no HR department, no guesswork.

Jordan DiPietro
Jordan DiPietro
The Rent Comes Due — Plus: Opus 5's real leap, team burnout, and Iger's decade of dealmaking

Jul 30, 2026

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4 min read

The Rent Comes Due — Plus: Opus 5's real leap, team burnout, and Iger's decade of dealmaking

This week: the one habit that fixes accountability, the AI labor piece everyone's talking about, and what USA Hockey can teach you about hiring.

Jordan DiPietro
Jordan DiPietro
9 Hiring Mistakes Founders Keep Making (and the System That Prevents Them)

Jul 29, 2026

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7 min read

9 Hiring Mistakes Founders Keep Making (and the System That Prevents Them)

The 9 common hiring mistakes founders repeat, and the process fix for each. From 20+ years of hiring at Motley Fool, The Hustle, HubSpot, and Hampton. Free system inside.

Jordan DiPietro
Jordan DiPietro
"What Are Your Thoughts?"— Plus: AI loops, losing product-market fit, and a book-list hack

Jul 23, 2026

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5 min read

"What Are Your Thoughts?"— Plus: AI loops, losing product-market fit, and a book-list hack

This week: the soft close, stop prompting and start looping, how companies quietly lose PMF, and never adding a dud book again.

Jordan DiPietro
Jordan DiPietro
The Trait No Interview Can Catch — Plus: Paying for AI Twice, Agents Writing Uber's Code, and a Century of Stock Returns

Jul 16, 2026

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4 min read

The Trait No Interview Can Catch — Plus: Paying for AI Twice, Agents Writing Uber's Code, and a Century of Stock Returns

This week: the three signals that separate a real finisher from a great talker, plus I'm officially opening up hiring help for your next senior leader.

Jordan DiPietro
Jordan DiPietro

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